PURA Beverages returns as Hydration Partner for Kruger2Canyon Challenge 2025
– Where better choices meet wild places
The Kruger2Canyon Challenge is proud to welcome back PURA Beverages as the official hydration partner for its 2025 edition, taking place from 27–29 June in the breathtaking Lowveld. The partnership between PURA and K2C, now in its third consecutive year, continues to be rooted in shared values: conscious living, community upliftment, and showing up for what matters.
This isn’t just another trail run. The Kruger2Canyon Challenge is a purposeful journey through one of South Africa’s most ecologically significant regions – a UNESCO-recognised biosphere where conservation and community intersect. The event raises critical funds for the Kruger to Canyons Biosphere, supporting biodiversity preservation and sustainable livelihoods in an area where nature holds deep cultural and environmental value.
For PURA, this partnership is personal. The brand believes in being “a little better” – from clean-label hydration products and recyclable packaging to the bigger picture of how we live and connect. Whether you’re on the trail, in the race village, or cheering from the sidelines, PURA is there to fuel the moment, naturally.
Attendees can expect the full PURA lineup on-site:
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- PURA Hydration – Electrolytes powered by Mediterranean marine salts and natural ingredients to keep runners refreshed when the trail gets tough. On course and at the finish line.
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- PURA Soda – Naturally flavoured, low-sugar, and colourant-free sodas, proving that better choices don’t have to be boring.
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- PURA Kids – Juice made for small hands and big energy. No nasties, 60% less sugar – perfect for the KidZone.
“We’re proud to partner with events that move with purpose,” says Dominic Malan, Commercial Director at PURA Beverages. “The Kruger2Canyon Challenge isn’t just a test of endurance – it’s a celebration of community, conservation, and conscious living. That’s what PURA stands for. We’re here to hydrate the journey and champion better choices every step of the way.”
Lauren Booth, co-founder and organiser of the Kruger2Canyon Challenge, adds: “We love that PURA doesn’t just hydrate our runners – they bring heart to the event. Their focus on health and well-being, and making better choices, mirrors our own values. We’re thrilled to #LiveALittlePURA with them again in 2025!”
For more information about the event or to register, visit www.kruger2canyonchallenge.co.za. Entries are open until 16 June 2025.
To learn more about PURA Beverages, head to www.livealittlepura.com.