K2C partners with PURA Beverages as official hydration partner

Kruger2Canyon Challenge partners with PURA Beverages to Sweat the Good Stuff in the Lowveld

Kruger2Canyon Challenge is thrilled to announce PURA Beverages as the official hydration partner in 2024! No stranger to K2C, PURA Soda was on everyone’s lips at the finish line in 2023 and their latest creation, PURA Hydration, will make sure that no-one is found lacking in the electrolyte department come July 2024!

The Kruger2Canyon Challenge is an annual two-day trail running event that takes place from 6 – 7 July 2024 in Kampersrus, just outside Hoedspruit, Limpopo. The routes explore Mariepskop Mountain and the Blyde River Canyon on day 1, and a local game reserve on day 2. Known for the tough physical challenge, participants experience the vast diversity of the area on foot, a once-in-a-lifetime experience for many.

New to the PURA range is an electrolyte drink, PURA Hydration – infused with Mediterranean marine salts, electrolytes and natural ingredients, runners can expect to “Sweat the Good Stuff” even when climbing the tough terrain and soaking up the Lowveld scenery!

PURA Beverages will be bringing their full product line to the event, including:

PURA Soda: A “grown up” soda, featuring no colourants, natural flavours, and low pure cane sugar. The healthier alternative to carbonated beverages that is very enjoyable. A guilt free pleasure, you could say.

PURA Kids: Don’t come off the trail to a sugared-up child!! With no colourants, preservative-free and 60% less sugar than most juices, PURA Kids will make sure that participants don’t have to run after hyper kids when they get off the mountain!!

At PURA we care about people, what they put in their bodies and our beautiful planet. This philosophy of helping people #livealittlePURA every day in an easy way is at the core of who we are. I am personally incredibly excited to join this fantastic event and journey through one of the most stunning parts of our country, not just as a proud sponsor bringing our newly launched natural marine salt electrolyte drink (PURA Hydration) to all the runners, but to strap on my running shoes and experience the event first hand the way it is meant to be experienced – on the trails themselves.

Sean Smuts, Chief Financial Officer at PURA Beverage Company

As the official Hydration Partner, runners will be greeted on arrival with a PURA Soda – perfect way to refresh after travelling while watching the Lowveld sun sink behind the mountain. Aid stations on both days will be stocked with PURA Hydration and the KidZone will keep children’s thirst at bay with maximum flavour but minimal sugar!

The Kruger2Canyon Challenge is more than a race – a portion of each entry fee is donated to the Kruger to Canyons Biosphere, a conservation organisation working together with partners to foster a sustainable environment for all life within this UNESCO-recognised biosphere area.

“Trail running is all about extracting from the noise of modern life and exploring natural spaces on foot. The Kruger2Canyon Challenge aims to provide an incredible experience in a truly unique environment, with minimal impacts. Not only does PURA Beverages have a fully recyclable packaging, their focus on the health impacts of their products resonates with us. That they choose to partner with an event that promotes and supports conservation says a lot about their business ethos and we are so excited to Live a little PURA with them in July!”

Lauren Booth, co-founder and organiser of K2C

For more information about the event and to register, visit www.kruger2canyonchallenge.co.za. To learn more about PURA Beverages and their product offerings, visit www.livealittlepura.com.

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